Skip to content
Dmytro Kobets

Associate Professor • PhD in Economics

Dmytro Kobets

I research the digitalisation of the economy, strategic marketing, human resource management, and the digital transformation of management processes.

View publicationsAbout me
Dmytro Kobets, Associate Professor at Khmelnytskyi National University
Khmelnytskyi National UniversityDepartment of HR Engineering in Business Economics

Research interests

Themes shaping my research

01

Digitalisation of the economy

Technological change, data, and new models of value creation.

02

Strategic marketing and digitalisation

Digital marketing strategies, consumer engagement, and building competitive advantages for businesses.

03

HR management strategies

Analytical and digital tools for managing human capital.

04

Strategic business development

Evidence-based management decisions, digital transformation of business processes, and sustainable development trajectories.

Selected work

Recent publications

All publications →

Academic work

Research translated into practice

More than twenty years at Khmelnytskyi National University, applied projects, and professional expertise.

  • Projects
  • Publications
  • Professional communities

Teaching

Digital skills for future professionals

Courses in Digital HR and Information Systems in Professional Practice, supported by practical and methodological materials.

Teaching materials
IP Geolocation by DB-IP

Privacy & cookies

This personal academic website uses Google Analytics 4 to measure visits, viewed pages, traffic sources, device types and interactions such as file downloads. We do not send contact details entered in the request forms to Analytics. Google processes analytics data under its Privacy Policy.

Your IP address is used transiently on this server to identify the connection country using a local DB-IP database. This plugin does not store your IP address or send it to a geolocation service. VPNs and mobile networks can affect country detection.

Essential browser storage remembers a manual language choice and your analytics choice for up to 180 days. Analytics may set _ga cookies for up to two years. If browser storage is unavailable, a consent choice may need to be repeated.

PDF requests are sent to the site owner through Telegram for a reply; this plugin does not record the submitted contact details. For privacy questions, use the contact information.