TY - CHAP AU - Kovalchuk, Svitlana AU - Kobets, Dmytro TI - Modernization Of Theoretical And Methodological Approaches To Marketing Strategic Activity T2 - SCIENTIFIC EXPLORATIONS AND PRACTICAL ACHIEVEMENTS OF THE PERIOD OF GLOBAL CHALLENGES PY - 2024 DO - 10.51587/9798-9895-14625-2024-117-13-76 SN - 9798989514625 PB - GS Publishing Services UR - https://kobets.science/publications/modernization-of-theoretical-and-methodological-approaches-to-marketing-strategic-activity/ LA - English ER -