@incollection{Kovalchuk2024-modernization-of-theoretical-and-methodological-approaches-to-marketing-strategic-activity,
  author = {Kovalchuk, Svitlana and Kobets, Dmytro},
  title = {Modernization Of Theoretical And Methodological Approaches To Marketing Strategic Activity},
  journal = {SCIENTIFIC EXPLORATIONS AND PRACTICAL ACHIEVEMENTS OF THE PERIOD OF GLOBAL CHALLENGES},
  booktitle = {SCIENTIFIC EXPLORATIONS AND PRACTICAL ACHIEVEMENTS OF THE PERIOD OF GLOBAL CHALLENGES},
  year = {2024},
  publisher = {GS Publishing Services},
  doi = {10.51587/9798-9895-14625-2024-117-13-76},
  isbn = {9798989514625},
  url = {https://kobets.science/en/publications/modernization-of-theoretical-and-methodological-approaches-to-marketing-strategic-activity/},
  language = {English}
}